Consulting Marketing Senior Manager | Middle Market

Company Profile:

At FORVIS, your career is designed with a purpose. We want our team members to thrive professionally and feel the impact their work yields when serving clients, industries, and local communities. This starts by empowering team members to design a career journey that leverages their skills and fuels their passions.

Creating a best-in-class employee experience is at the heart of our vision for the future. With several industry focus areas, multiple service lines, and locations in five geographical regions across the country to choose from, the opportunities for your career are without limit.

About FORVIS

FORVIS is a Top-10 professional services firm providing assurance, tax, and advisory services, driven by our commitment to using our forward vision to provide rewarding career opportunities and deliver unmatched client experiences. Learn more at FORVIS.com

Design your career with purpose at FORVIS. For more information about our firm locations, visit FORVIS.com. FORVIS, LLP is an equal opportunity/affirmative action employer. Employment selection and related decisions are made without regard to age, race, color, sex, sexual orientation, national origin, religion, genetic information, disability, protected veteran status, or other protected classifications.

It is FORVIS's standard policy not to accept unsolicited referrals or resumes from any source other than directly from candidates.

• FORVIS expressly reserves the right not to consider unsolicited referrals and/or resumes from vendors including and without limitation, search firms, staffing agencies, fee-based referral services, and recruiting agencies.
• FORVIS further reserves the right not to pay a fee to a recruiter or agency unless such recruiter or agency has a signed vendor agreement with FORVIS.
• Any resume or CV submitted to any employee of FORVIS without having a FORVIS vendor agreement in place will be considered the property of FORVIS.

Requisition Number: 2232057

Position Title:

External Description: Description & Requirements

As we plan for the continued build out of our Consulting services across FORVIS and for the best Unmatched Client Experience we can provide, we need to bring a strategic focus to the Middle Market (MM) space. The MM as defined by companies within the $10M - $2B revenue space, encompasses many opportunities for Consulting at FORVIS, and spans our 10 core Industries.

The Middle Market Consulting Marketing Senior Manager role is focused on enabling cross-serving of Consulting solutions across the matrix of Consulting, as well as across the Tax and Assurance service lines within each industry and region, while also keeping connectivity to the Large Global corporation and Healthcare Segments through broader Consulting-wide initiatives. This leader will coordinate with numerous firm resources and stakeholders and will build and execute strategies with a digital marketing focus, utilizing the tools, platforms and best practices of the firm. The role will also be the assigned coach for three or four Consulting Marketing Leaders whose practice units are majority-focused on the middle market. This role requires innovative and knowledgeable marketing guidance and client-centric collaborations to champion and promote Consulting at FORVIS within and across many unique business units.

How you will contribute:

• Required experience managing others/building and leading a team, strong servant leader with excellent coaching skills and commitment to developing high performing teams
  
• Create and manage execution of a strong Middle Market Consulting marketing strategy that encapsulates the solution buckets we want to be known for in the marketplace and targets key industry focuses
  
• Work tightly with the Middle Market committee leadership and leverage account-based marketing tactics on key accounts
  
• Bring Digital Marketing best practices and build omni-channel campaigns around those digital channels, this includes a working knowledge of marketing systems, tools and tactics such as CRM, Marketing automation, SEO optimization, Pay per click, Google and LinkedIn ads, video and social media
  
• Apply firm brand strategy for Consulting go-to-market strategy and campaigns and align messaging across the Consulting practice
  
• Continue to build upon messaging for Consulting at FORVIS, to reflect where we are now and where we want to be in the future and manage a strong, cross-functional roadmap to get us there
  
• Lead creation of buyer personas and journeys and develop a deep understanding of the needs, values, and drivers of our clients across segments, services and products
  
• Strive for constant collaboration with relevant Industry Marketing Leaders and always integrate this understanding into marketing activities and strategies with Consulting Marketing Leaders
  
• Act as a proxy department leader for the Director of Consulting Marketing where warranted and always consider this role as an "ambassador" for Consulting across the firm
  
• Be resourceful and strategically drive key marketing initiatives for Consulting
  
• Be a leading voice for brand protection for all Consulting marketing content and ensure it is in line with overall firm brand positioning and voice
  
• Be a conduit for cross-serve opportunities across our Industries, Regions and Segments
  
• Coach Consulting Marketing Leaders and Associates on their growth and effectiveness within the firm
  
• Collaborate closely with the Consulting Marketing Director to develop and implement change, process and growth initiatives consistent with firm strategy
  
• Maintain an overview and understanding of Consulting pipeline in the CRM
  
• Develop and maintain good rapport and strong relationships within the firmwide marketing department and with our internal client-facing advisors
  
• Liaise and facilitate communication and collaboration between Consulting and the rest of the firm
  

We are looking for people with Forward Vision and:

• Ability to work effectively and efficiently managing multiple tasks, often under tight deadlines
  
• Strong stakeholder management skills with the ability to gain consensus
  
• Must be a collaborator with a cheerful outlook
  
• Ability to work closely and effectively with all levels of management with a high degree of professionalism
  
• Proven ability to adapt quickly to a fast-paced environment and support multiple high priority work streams
  
• Excellent communication skills (both oral and written) with a demonstrated ability to communicate complex ideas clearly and concisely
  
• Strategic and creative thinker with strong leadership and organizational skills, including high attention to detail and consistent follow through on activities and commitments
  
• Self-motivated and accountable, thrives in a team environment in addition to working alone with minimal direction
  
• Willing to travel when needed
  

Minimum Qualifications:

• 8+yearsexperiencerelatedtoareaofwork/focus,preferred 3-5 years in a brand management or marketing management role
  
• Microsoft Dynamics or other CRM experience
  
• Healthcare, Financial Markets, Manufacturing, Insurance or Commercial Products experience a plus
  
• Previous experience in a consulting, professional services or top 20 public accounting firm preferred
  

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#LI-BM

City: Atlanta

State: Georgia

Community / Marketing Title: Consulting Marketing Senior Manager | Middle Market

Location_formattedLocationLong: Atlanta, Georgia US

CountryEEOText_Description:

At FORVIS, your career is designed with a purpose. We want our team members to thrive professionally and feel the impact their work yields when serving clients, industries, and local communities. This starts by empowering team members to design a career journey that leverages their skills and fuels their passions.

Creating a best-in-class employee experience is at the heart of our vision for the future. With a global presence and diversified service offerings, we provide our FORVIS team members with an abundance of career paths to choose from. We pride ourselves on building an inclusive culture where the backgrounds and talents of all our people are valued. We view our people as our most important asset and invest in them by providing competitive total rewards, professional development, and rewarding career opportunities.

About FORVIS

FORVIS is a professional services firm providing assurance, tax, and advisory services. Created by the merger of equals of BKD, LLP and Dixon Hughes Goodman, LLP (DHG), FORVIS is driven by the commitment to use our forward vision to deliver Unmatched Client Experiences™. Ranked among the top 10 public accounting firms in the country, FORVIS has 5,500 dedicated professionals who serve clients in all 50 states as well as across the globe. FORVIS is built upon the strong legacies of BKD and DHG, which are reflected in a name that comprises partner initials and represents our unique focus on preparing our clients for what is next. Visit forvis.com for additional information.

FORVIS, LLP is an equal opportunity/affirmative action employer. Employment selection and related decisions are made without regard to age, race, color, sex, sexual orientation, national origin, religion, genetic information, disability, protected veteran status, gender identity, or other protected classifications.

It is FORVIS's standard policy not to accept unsolicited referrals or resumes from any source other than directly from candidates.

• FORVIS expressly reserves the right not to consider unsolicited referrals and/or resumes from vendors including and without limitation, search firms, staffing agencies, fee-based referral services, and recruiting agencies.
• FORVIS further reserves the right not to pay a fee to a recruiter or agency unless such recruiter or agency has a signed vendor agreement with FORVIS.
• Any resume or CV submitted to any employee of FORVIS without having a FORVIS vendor agreement in place will be considered the property of FORVIS.