National Marketing Industry Leader | Nonprofit, Education & Public Sector

Multiple Locations: Springfield, MO, USA • Charlotte, NC, USA • Kansas City, MO, USA

Company Profile:

At FORVIS, your career is designed with a purpose. We want our team members to thrive professionally and feel the impact their work yields when serving clients, industries, and local communities. This starts by empowering team members to design a career journey that leverages their skills and fuels their passions.

Creating a best-in-class employee experience is at the heart of our vision for the future. With several industry focus areas, multiple service lines, and locations in five geographical regions across the country to choose from, the opportunities for your career are without limit.

About FORVIS

FORVIS is a Top-10 professional services firm providing assurance, tax, and advisory services, driven by our commitment to using our forward vision to provide rewarding career opportunities and deliver unmatched client experiences. Learn more at FORVIS.com

Design your career with purpose at FORVIS. For more information about our firm locations, visit FORVIS.com. FORVIS, LLP is an equal opportunity/affirmative action employer. Employment selection and related decisions are made without regard to age, race, color, sex, sexual orientation, national origin, religion, genetic information, disability, protected veteran status, or other protected classifications.

It is FORVIS's standard policy not to accept unsolicited referrals or resumes from any source other than directly from candidates.

• FORVIS expressly reserves the right not to consider unsolicited referrals and/or resumes from vendors including and without limitation, search firms, staffing agencies, fee-based referral services, and recruiting agencies.
• FORVIS further reserves the right not to pay a fee to a recruiter or agency unless such recruiter or agency has a signed vendor agreement with FORVIS.
• Any resume or CV submitted to any employee of FORVIS without having a FORVIS vendor agreement in place will be considered the property of FORVIS.

Requisition Number: 2232385

Position Title:

External Description: Description & Requirements

The National Industry Marketing Leader (NIML) guides their assigned industry group in many aspects of marketing and business development, including national industry strategic plan development, managing and supporting the national industry marketing budget, market opportunity and competitor research, leading national association relationships and involvement, conference planning and participation, strategic client and prospect pursuits, collaboration vehicles, national industry advertising, and driving thought leadership through multiple platforms, including trade associations and publications, social media, email marketing, webinars, videos, and more.

Working directly with the National Industry Leader (NIL) and industry committee, this individual will collaborate with Consulting Marketing Leaders (CMLs) and Industry Marketing Leaders (IMLs) across five regions, and key stakeholders to develop and implement strategic marketing plans to drive overall national strategic plan objectives, help launch new products, services, and growth initiatives, implement campaigns and strategies to drive revenue growth, and manage the overall national marketing approach for their respective industry group.

This individual will work directly with the Industry Marketing Director, as well as regions, markets, and Marketing & Business Development team members to promote a collaborative culture and national brand consistency to enhance the overall marketing direction of the firm.

How you will contribute:

Pursue unwavering consistency and collaboration across marketing and business development organization
Champion and help ensure national brand consistency
Work with the NIL and industry committee to identify, support, and implement growth initiatives
Work with the NIL and industry committee to develop and execute a national industry strategic plan that supports and tracks growth goals in collaboration with consulting, regional and strategic marketing leaders
Develop and manage the national industry marketing budget
Lead and nurture national association relationships to help generate brand awareness and thought leadership opportunities
Pursue and manage sponsorship, speaking, tradeshow, and event opportunities delivering a strong brand and client experience that increases exposure with target audience and drive follow up opportunities
Develop and manage the industry's content marketing strategy that includes the development of thought leadership, website content and digital experience, intranet, webinars, video, and industry proposal marketing content
Support industry social media content
Lead ideation, development, and accountability for execution around integrated marketing campaigns and leveraging the launch of new services and products that support firm's innovation program, both internal and external
Support a PR/media relations strategy coordinating with the firm's Strategic Communications team to pursue media opportunities with trade publications and regional/national business outlets
Work with Marketing and Business Development team to establish and evaluate the industry's significant marketing campaigns' KPIs with monthly reports to provide data-driven insights to industry leaders
Collaborate with IMLs in regions and CMLs to drive strategy sessions for key client and prospect pursuits
Develop and deliver marketing activities for targeted national accounts in conjunction with digital marketing team
Actively participate in National Industry Marketing team meetings to promote collaboration and best-practice sharing
Support internal industry education, conference planning and coordinate the rollout of major projects
Coach and develop National Industry Marketing Associate
Expand knowledge of marketing best practices as well as industry and business trends through internal & external training programs and communication with professional organizations, clients, competitors, and other relevant sources
List management and research for national industry marketing efforts
Travel to support conferences

We are looking for people who have Forward Vision and:

Positive attitude and team-oriented
Drive and lead change and strategy
Commitment to professional development and lifelong learning
Self-starter with excellent work ethic, confident, and innovative
Ability to meet deadlines and deliver results
High standards for quality and efficiency
Excellent organizational and time management skills, with the ability to plan, execute, and evaluate multiple ongoing projects to meet deadlines and solve problems
Strong interpersonal skills to quickly build working relationships with internal clients
Excellent written and verbal communication skills with the ability to effectively convey complex information, and in a clear, concise way
Strong working knowledge of current marketing practices
Ability to work effectively within a team and a collaborative matrix environment
Strong interpersonal skills to quickly build working relationships with internal clients
Gain an understanding of FORVIS' DNA and Unmatched Client Experience

Minimum Qualifications

Bachelor's Degree in Marketing, Communications or related field
5 years or more relevant experience
A solid foundation of applicable B2B or industry marketing knowledge
Excellent computer and software skills, including proficiency with Microsoft 365 and other database tools

Preferred Qualifications:

10 years or more relevant experience

#LI-KCMO, #LI-SGF, #LI-CLTSP

#LI-AF1

City: Springfield

State: Missouri

Community / Marketing Title: National Marketing Industry Leader | Nonprofit, Education & Public Sector

Location_formattedLocationLong: Springfield, Missouri US

CountryEEOText_Description:

Creating a best-in-class employee experience is at the heart of our vision for the future. With a global presence and diversified service offerings, we provide our FORVIS team members with an abundance of career paths to choose from. We pride ourselves on building an inclusive culture where the backgrounds and talents of all our people are valued. We view our people as our most important asset and invest in them by providing competitive total rewards, professional development, and rewarding career opportunities.

About FORVIS

FORVIS is a professional services firm providing assurance, tax, and advisory services. Created by the merger of equals of BKD, LLP and Dixon Hughes Goodman, LLP (DHG), FORVIS is driven by the commitment to use our forward vision to deliver Unmatched Client Experiences™. Ranked among the top 10 public accounting firms in the country, FORVIS has 5,500 dedicated professionals who serve clients in all 50 states as well as across the globe. FORVIS is built upon the strong legacies of BKD and DHG, which are reflected in a name that comprises partner initials and represents our unique focus on preparing our clients for what is next. Visit forvis.com for additional information.

FORVIS, LLP is an equal opportunity/affirmative action employer. Employment selection and related decisions are made without regard to age, race, color, sex, sexual orientation, national origin, religion, genetic information, disability, protected veteran status, gender identity, or other protected classifications.

It is FORVIS's standard policy not to accept unsolicited referrals or resumes from any source other than directly from candidates.

FORVIS expressly reserves the right not to consider unsolicited referrals and/or resumes from vendors including and without limitation, search firms, staffing agencies, fee-based referral services, and recruiting agencies.
FORVIS further reserves the right not to pay a fee to a recruiter or agency unless such recruiter or agency has a signed vendor agreement with FORVIS.
Any resume or CV submitted to any employee of FORVIS without having a FORVIS vendor agreement in place will be considered the property of FORVIS.