Marketing Segment Alignment Senior Manager - Advisory

Company Profile:

At FORVIS, your career is designed with a purpose. We want our team members to thrive professionally and feel the impact their work yields when serving clients, industries, and local communities. This starts by empowering team members to design a career journey that leverages their skills and fuels their passions.

Creating a best-in-class employee experience is at the heart of our vision for the future. With several industry focus areas, multiple service lines, and locations in five geographical regions across the country to choose from, the opportunities for your career are without limit.

About FORVIS

FORVIS is a Top-10 professional services firm providing assurance, tax, and advisory services, driven by our commitment to using our forward vision to provide rewarding career opportunities and deliver unmatched client experiences. Learn more at FORVIS.com

Design your career with purpose at FORVIS. For more information about our firm locations, visit FORVIS.com. FORVIS, LLP is an equal opportunity/affirmative action employer. Employment selection and related decisions are made without regard to age, race, color, sex, sexual orientation, national origin, religion, genetic information, disability, protected veteran status, or other protected classifications.

It is FORVIS's standard policy not to accept unsolicited referrals or resumes from any source other than directly from candidates.

• FORVIS expressly reserves the right not to consider unsolicited referrals and/or resumes from vendors including and without limitation, search firms, staffing agencies, fee-based referral services, and recruiting agencies.
• FORVIS further reserves the right not to pay a fee to a recruiter or agency unless such recruiter or agency has a signed vendor agreement with FORVIS.
• Any resume or CV submitted to any employee of FORVIS without having a FORVIS vendor agreement in place will be considered the property of FORVIS.

Requisition Number: 2022-9918

Position Title:

External Description: Responsibilities

The Advisory Marketing Manager role is a unique and exciting opportunity to be a leader in a dynamic professional services practice, that provides a wide range of marketing support to more than 1,500 client-facing advisors. It is a senior-level role that requires past experience as a marketing or brand manager for a large firm. The Manager will proactively develop a working knowledge of the firm's comprehensive industry practices and service lines. This leader will coordinate with numerous firm resources and Advisory leaders to fully understand all aspects of the Advisory marketing strategy in order to leverage tools, teams, support, and best practices to advance FORVIS' Advisory nationally and internationally. This role requires innovative and knowledgeable marketing guidance and client-centric collaborations to champion and promote FORVIS Advisory's go-to-market strategy within and across many uniqu e business units.

How you will contribute:

• Adapt firm brand strategy for target markets and align Advisory brand strategy and segment visions for the Top 1000, Middle Market, and Healthcare
• Continue to build upon FORVIS' brand strategy for Advisory services, to reflect where we are now and where we want to be in the future, and manage a strong, cross-functional roadmap to get us there
• Lead the creation of buyer personas and journeys and develop a deep understanding of the needs, values, and drivers of our clients across segments, services, and products
• Strive for constant collaboration with relevant Industry Marketing Leads and always integrate this understanding into marketing activities and strategies with Advisory Marketing Leads
• Analyze competitive positioning, services, products, brands, and spending in order for FORVIS to maintain an active and relevant position in the marketplace
• Be resourceful and strategically drive key marketing initiatives for Advisory
• Be a leading voice for brand protection for all Advisory marketing content and ensure it is in line with overall firm brand positioning and voice.
• Be a conduit for cross-serve opportunities across our solutions and segments
• Coach Advisory Marketing Leads and the Advisory Marketing Coordinator on their growth and effectiveness within the firm
• Collaborate closely with the Advisory Marketing Director to develop and implement change and growth initiatives consistent with firm strategy
• Maintain an overview and understanding of the Advisory pipeline in the CRM
• Develop and maintain good rapport and strong relationships within the firmwide marketing department and with our external clients
• Liaise and facilitate communication and collaboration between Advisory and the rest of the firm
• Be willing and able to step in as Advisory Marketing Director proxy in C-Suite level meetings when necessary

We are looking for people who have Forward Vision and:

• Ability to work effectively and efficiently managing multiple tasks, often under tight deadlines
  
• Ability to be a collaborator with a cheerful outlook
  
• Ability to work closely and effectively with all levels of management with a high degree of professionalism
  
• Proven ability to adapt quickly to a fast-paced environment and support multiple high-priority work streams
  
• Excellent communication skills (both oral and written) with a demonstrated ability to communicate complex ideas clearly and concisely
  
• Ability to be a strategic and creative thinker with strong leadership and organizational skills, including high attention to detail and consistent, following through on activities and commitments
  
• The ability to be self-motivated and accountable thrives in a team environment in addition to working alone with minimal direction
  
• Willing to travel when needed
  

Qualifications

Minimum Qualifications:

• Bachelor's degree in English, Marketing, Communication, or related field
  
• Proficiency in Microsoft Office Suite products
  
• 7+ years of experience in brand management or marketing management role
  
• Microsoft Dynamics or other CRM experience
  

Preferred Qualifications:

• Healthcare, Financial Markets, Manufacturing, Insurance, or Commercial Products experience
  
• Previous experience in consulting, professional services, or top 20 public accounting firms

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Community / Marketing Title: Marketing Segment Alignment Senior Manager - Advisory

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At FORVIS, your career is designed with a purpose. We want our team members to thrive professionally and feel the impact their work yields when serving clients, industries, and local communities. This starts by empowering team members to design a career journey that leverages their skills and fuels their passions.

Creating a best-in-class employee experience is at the heart of our vision for the future. With a global presence and diversified service offerings, we provide our FORVIS team members with an abundance of career paths to choose from. We pride ourselves on building an inclusive culture where the backgrounds and talents of all our people are valued. We view our people as our most important asset and invest in them by providing competitive total rewards, professional development, and rewarding career opportunities.

About FORVIS

FORVIS is a professional services firm providing assurance, tax, and advisory services. Created by the merger of equals of BKD, LLP and Dixon Hughes Goodman, LLP (DHG), FORVIS is driven by the commitment to use our forward vision to deliver Unmatched Client Experiences™. Ranked among the top 10 public accounting firms in the country, FORVIS has 5,500 dedicated professionals who serve clients in all 50 states as well as across the globe. FORVIS is built upon the strong legacies of BKD and DHG, which are reflected in a name that comprises partner initials and represents our unique focus on preparing our clients for what is next. Visit forvis.com for additional information.

FORVIS, LLP is an equal opportunity/affirmative action employer. Employment selection and related decisions are made without regard to age, race, color, sex, sexual orientation, national origin, religion, genetic information, disability, protected veteran status, gender identity, or other protected classifications.

It is FORVIS's standard policy not to accept unsolicited referrals or resumes from any source other than directly from candidates.

• FORVIS expressly reserves the right not to consider unsolicited referrals and/or resumes from vendors including and without limitation, search firms, staffing agencies, fee-based referral services, and recruiting agencies.
• FORVIS further reserves the right not to pay a fee to a recruiter or agency unless such recruiter or agency has a signed vendor agreement with FORVIS.
• Any resume or CV submitted to any employee of FORVIS without having a FORVIS vendor agreement in place will be considered the property of FORVIS.